Gift facts & stats

Question 1

How much did U.S. consumers plan to spend on average for winter holiday gifts and seasonal items in 2025?

Accepted Answer

$890. About 91% of consumers planned to celebrate the winter holidays, and NRF expected holiday sales to surpass $1 trillion.

Question 2

What was U.S. Valentine's Day spending expected to reach in 2026?

Accepted Answer

a record $29.1 billion. That topped the previous record of $27.5 billion in 2025. Shoppers budgeted a record $199.78 on average.

Question 3

What share of Mother's Day shoppers planned to buy flowers in 2026?

Accepted Answer

75%. Flowers are the most popular pick, but jewelry leads spending at $7.5 billion, ahead of special outings at $6.4 billion.

Question 4

When choosing a Mother's Day gift, what did the most shoppers say matters most?

Accepted Answer

Something unique or different (46%). Creating a special memory came second at 39%, and a record one-third planned to give experiences like concerts.

Question 5

How much did consumers expect to spend on average for Father's Day in 2026?

Accepted Answer

$226.58. Total Father's Day spending was expected to hit a record $27.9 billion, with 77% of consumers planning to celebrate.

The basics